Fine Craft NiNJA Kickstarter
GIFU, Japan -- June 1, 2020
Fine Craft Co., Ltd., headquartered in Japan has launched a reasonably priced,
high-grade kitchen knife called "NiNJA" on the crowdfunding site Kickstarter
on May 29, 2020.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20200601005276/en/
Outline of NiNJA
NiNJA’s concept is "Make functional knives stylish".
NiNJA was born in Seki City, a town of knives in Gifu Prefecture, Japan.
Seki's kitchen knives are well known in Japan and around the world because of
excellent sharpness. For many years, however, the design of conventional
kitchen knives has unchanged.
NiNJA retains the same sharpness as the Seki's knives since the craftsmen
carefully cut the blade one by one. Considering it is a natural trend that the
design of kitchen knives changes with times, like houses, cars, and fashion
and NiNJA was born as a stylish knife. While keeping its great flare for
design, NiNJA has added a new value of sustainability through Table for Two
(TFT) program.
In addition, in order to make conventional high-grade kitchen knives more
accessible to consumers, we have adopted the SPA method, which allows us to
cut the distribution margin of middlemen by making EC sales as the main sales
method and deliver high-grade NiNJA knives to consumers at a reasonable price.
The quality of NiNJA
NiNJA is made of Japanese molybdenum vanadium steel, which is heat-treated in
a vacuum, and the blades are carefully cut one by one to achieve excellent
sharpness. In addition, the durability is improved by giving titanium coating
to the blade part. Good maintainability is another one of the features.
About Table For Two (TFT)
NiNJA participates in the TFT program for the realization of Sustainable
Development Goals (SDGs). Every time one NiNJA knife is delivered, we are able
to provide five meals for children of countries in starvation or in trouble
economically.
About the future of NiNJA
A kitchen knife is an essential tool for cutting ingredients. We do not
consider NiNJA just as a knife, a tool. Our goal is to create a brand that
performs well, but also contributes to our society so that our consumers feel
good and happy purchasing NiNJA.
-34%
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